Speakers and Panelists
2012 Speakers (List is being updated daily)
Janice Person, MonsantoBlog.com & JanicePerson.com
How to Deal With Your Critics, Blogging Day #2
Janice Person is a fourth generation Memphian who moved to St. Louis in 2011. She can’t remember a time when she wasn’t passionate about communications – taking photos, writing copy, thinking about headlines and working with others. While studying communications in college, a friend of the family hired Janice to work at a farm magazine and something took hold. Janice still remembers the first on-farm interview vividly and has since learned a lot from the farmers she’s met. Having lived in various regions, from a population center like metro New York to a town of 600 in the Mississippi Delta, she has had the chance to see lots of people & places. Her love of communications revolves frequently around sharing other people’s stories — some family and friends are still surprised she became an “aggie” as an adult. She has worked with a number of controversial topics throughout her career in public relations (currently with Monsanto Company) and knows how bad it can feel to have someone take an unfair swipe at a blog post because they have a different opinion. She writes for the company’s Beyond the Rows monsantoblog.com and has a personal blog about her colorful adventures in agriculture, travel (esp. cotton) and with people who rock at janiceperson.com.
Three Overlooked Ways to Build the Email List of Your Dreams, Social Media Day #1
Russ Henneberry is Founder of Tiny & Mighty Media, a consultancy and blog focused on the creation of a fulfilling income and lifestyle for solopreneurs. He is a marketer, writer and speaker who has worked in the digital marketing space since 2004. His work over the past 8 years has focused primarily on providing execution, training and consulting services on the methods of online attraction, retention and conversion of sales leads and prospects.
Russ is the managing editor of the Crazy Egg heat mapping software blog, The Daily Egg. A blog that grew from zero to 60,000 visitors in the first four months. He manages 30+ writers that create content focused on conversion optimization and analytics. The blog, recently accepted into the Smashing Magazine network generates online sales, leads and referrals for the software company, Crazy Egg.
Russ is a frequent speaker both locally and nationally. Most recently, Russ is speaking on the topic of blog monetization at Blog World in New York City alongside industry leaders such as Robert Scoble, Scott Stratten and Chris Brogan.
Sadie Lankford, SlapDashMom.com
Guest Blogging #LikeABoss, Blogging Day #2
Sadie Lankford is the creator of Slap Dash Mom and a handful of other blogs. She created her first profitable blog in 2011 and 6 months later sold it to move on to other projects. Sadie is a lesbian vegetarian mother located in St. Louis. Passionate about many controversial subjects, she writes about them frequently. She is also passionate about helping others, and teaches classes around the St. Louis area about couponing, blogging, and healthy living. You can stalk her on Facebook, Twitter, and Pinterest.
Terrence Gaines, BrothaTech.com
Why Go Mobile?: Tips & Techniques to Mobilize Your Site For Greater Reach, Social Media Day #1
Ivan Temelkov, SCORCH Agency
Measuring Online Success with Google Analytics, Social Media, Social Media Day #1
Ivan Temelkov is a seasoned Digital Marketing Specialist with 7 years experience in the SEO, SEM, SMA and Web Development arenas. He has spent the majority of his career working with a multitude of B2C and B2B clients including AT&T, Charter Communications, Audible and The Michelson Organization just to name a few. A certified Google AdWords Advertising Professional since 2006 and a former Yahoo! Search Marketing Solutions Ambassador. His passion for internet marketing and interest in upkeep with market demand have contributed towards dedication and commitment towards pursuit of success. You can interact with him in the social realm by getting in touch on Facebook, Twitter, or LinkedIn. His current position entails in holding the Digital Marketing Director at SCORCH Agency, a full-service marketing company specializing in Branding, Design, Social Media and Digital Marketing.
Kristi Bonney, Live and Love Out Loud.com
Unleashing the Power of Photography in Blogging and Social Media: Photography Tips for Social Media User, Social Media Day #1
Kristi Bonney is a mother, blogger, photographer and native Hawaiian transplant living in a small town in southern Missouri. She writes about motherhood and photography on her blog, Live and Love Out Loud, and uses compelling images and a unique writing style to inspire readers to create, seek out and capture the beauty in their everyday lives.
Kristi has shared her expertise about photography in social media at Eli|Rose Social and was recently interviewed by Tamron USA as well. She is also one of the chosen bloggers for the popular Toyota Women’s Influencer Network (TWIN).
Kim Wolterman, Author and Publisher
Beyond the Blog: Tips for Turning Your Blog Into a Book, Blogging Day #2
Kim Wolterman has three blogs and has written and published several books. She is on the board of the St. Louis Publishers Association and speaks on how to write book proposals, various aspects of publishing and e-books. Kim also teaches a class on how to write, publish and promote non-fiction books and one on researching the history of your home at St. Louis Community College.
Marcie Hill, Published Author, Writer, & Blogger
Freelance Ain’t Free: The Do’s and Don’ts of Freelancing for Sites & Publications, Blogging Day #2
Marcie Hill, MS, is a writer, blogger and author with over 10 years of writing experience. Her freelance successes can be found in international and local print and online publications including St. Louis Magazine, Toastmasters Magazine, N’Digo MagaPaper, and Mahogany Magazine. She is currently a contributing writer for The Chicago Independent Bulletin community newspaper.
Her love for blogging is felt through the four blogs she owns and manages: The Write Design Company, Shorty: Your Chicago South Side Resource, Marcie Writes, and Real Skate Stories. She has been published on some of the top blogging and writing sites including ProBlogger, Basic Blog Tips, BlogWorld and About Freelance Writing.
She has published two eBooks: The ABCs of Blogging: Blogging Basics from A to Z and The ABCs of Live Blogging: Quick Tips for Live Blogging Success. The ABCs of Live Blogging is the first book ever published on the topic.
Connect with Marcie on Twitter and LinkedIn.
Will Hanke, SEO and Marketing Pro, WheresMyBusiness.com
Keep Your Blog From Being Deleted by Google, Social Media Day #1
Will Hanke is St. Louis’ top independent SEO professional. His business, aptly named “WhereIsMyBusiness.com”, helps small and medium sized businesses reach the top of search engines like Google, Yahoo! and Bing. Will teaches monthly SEO classes and holds SEO webinars and bootcamps for small business owners throughout the year. He is an avid SEO blogger and has authored several ebooks on Internet marketing. You can always find him speaking throughout the St. Louis area to local Chambers, Associations and other business groups on everything from link building to generating warm leads through your website.
Meetup Group: http://www.meetup.com/Where-Is-My-Business/
JaTara Barnes, MLIS Candidate, Blogger
Social Media Security: Tips on Safeguarding Your Online Reputation, Social Media Day #1
JaTara Barnes is a librarian-in-training masquerading as a technology consultant and web developer/designer. She has two degrees in computer science and more than a decade of experience in the technology field, where she was a software developer and tester. As an information professional, she explores the intersection of technology, people and information. Her passion is geeking the world one person at a time, by connecting people with technology.
A recent transplant to St. Louis, she enjoys exploring the city with her family, reading a good YA novel and yelling at the television.
Find her online at:
About.me — http://about.me/jatara
Twitter — @jatarabarnes
LinkedIn — http://www.linkedin.com/in/jatarabarnes
Danielle Oser, APR
So What? Who Cares? What’s In It For Me? 101 Ways to Get People to Pay Attention to Your Online Activities Offline, Social Media Day #1
Currently I serve as the Business Development Specialist for Benefit Plans Plus where I am responsible for preparing and overseeing communication, public relations and e-marketing activities for the firm.
Additionally I serve as an Adjunct Professor for Lindenwood University, specializing in promotions, communications and marketing.
Since joining the firm in 2001 I have worked with the Consulting Group in the Production of the Distribution Software Guide, the Marketing Group with the firm rebranding program and development of the firm website and overall marketing strategy for the Benefits practice.
My client work includes assisting BPP find the right target markets and customers for their products and services. I am adept at writing, strategic public relations and marketing strategy and web design.
Prior to joining the Brown Smith Wallace family I provided a variety of national, regional and local companies with public relations support. My work with the Missouri Y2K program earned the Silver Anvil award, the Oscar of public relations.
A graduate of the University of Utah, I hold a Bachelor of Arts degree in mass communication/public relations with a minor in English. I have also completed graduate studies in Digital and Interactive Media at Lindenwood University.I am also Accredited in Public Relations (APR) and an active member of the Public Relations Society of America (PRSA).
Annie Haarmann, Reliv Inc.
Getting Real With Social Media Measurement, Social Media Day #1
Annie Haarmann is an award-winning marketing professional specializing in social media, SEO and integrated marketing campaigns. As the Digital Marketing Strategist at Reliv International, she leads a social media team, creates content for print and web, and manages a social media/copywriting internship for up-and-coming marketing pros. In her spare time, Annie offers marketing consulting services at annieharm.com and provides a humorous perspective on her blog, anniewashere.com.
Black Belt Personal Development for Today’s Blogger, Blogging Day #2
The first time Sade Tagbo stood up to speak a Toastmasters meeting, she knew she had found her calling. Two years later, through knowledge, focus, intensity and daily execution, she was awarded the top speaking award for the Eastern Missouri and Southwest Illinois District of Toastmaster International. Since then Sade has continued speaking at schools, churches and women’s groups in the St. Louis area on faith, parenting, homeschooling and personal development. When she is not wearing her speaking hat, Sade is a blogger at http://www.sadetagbo.com, a homeschooling mother of two, a brown belt martial artist and a social media consultant for small businesses in St. Charles County, MO.
Ashlyn Brewer & Nick Sargent, Standing Partnership
The Search…for an Effective Google+ Strategy, Social Media Day #1
As a marketing associate at Standing Partnership, Ashlyn builds and executes reputation management, business development and digital communications strategies for internal and external clients. Her work includes using blog strategy, SEO, analytics and content marketing to help organizations achieve their goals.
Ashlyn’s recent work includes spearheading the re-launch of Standing Partnership’s website and completing WOMMA’s community manager certification. She manages Standing Partnership’s blog (www.standingpr.com/blog) and tweets about reputation management, digital strategy, TV and video games at @ashlynbrewer.
In her free time, Ashlyn serves on the board of Social Media Club St. Louis and volunteers with the St. Louis Area Foodbank’s Social Media Avengers. Her primary goals for 2012 are eating at all 26 Thai restaurants in the St. Louis region and making Nick Sargent cry.
As an associate at Standing Partnership, Nick provides corporate reputation counsel for clients on internal communications, change management, communications planning and digital strategy. His recent work includes developing a YouTube series for a local university to highlight its top research professors and managing the redevelopment of Standing Partnership’s new website.
Before joining Standing, Nick previously worked for Saint Louis University, where he earned his MBA in 2010. A WOMMA certified community manager, Nick tweets about corporate reputation, internal communication, social media and ridding the world of the scourge known as provel at @nicksargent.
When he’s not chasing his 18-month-old twins around South St. Louis, Nick enjoys being a part of the St. Louis Area Foodbank’s Social Media Avengers and proving Ashlyn Brewer wrong.
Lamar Tyler, New Media Strategist, Consultant, Award winning Blogger, BlackandMarriedWithKids.com
Creating Big Time Web Video With a Small Time Budget, Social Media Day #1
Lamar Tyler has been called a New Media Strategist, Consultant, Blogger and Filmmaker but basically he just creates good content. Lamar’s strategic approach of using social media to promote his independent film projects has resulted in a huge following, including a fan base of over 100,000 on Facebook. Lamar has leveraged that fan base to build relationships, and develop a grass roots film distribution network across the country. Along with his wife Ronnie, Lamar runs the award-winning blog BlackandMarriedWithKids.com and has been featured in The Washington Post, Parenting Magazine, Essence Magazine on CNN’s Headline News, NPR, SiriusXM and many other print, broadcast and online media outlets. After spending 15 years in IT Lamar currently focuses much of his time coaching professionals and major brands spanning several industries, on how to leverage audiences by using strategic social networking techniques.
Jenna Petroff, Public Relations and Social Media Manager for Hardee’s Food Systems, Inc
Keynote: Let’s Talk About REAL Public Relations, Shall We?, Social Media Day #1
Jenna Petroff is the Public Relations and Social Media Manager for Hardee’s Food Systems, Inc., a subsidiary of CKE Restaurants (also parent company to Carl’s Jr.), and of the largest quick-serve restaurant chains in the U.S. Jenna co-founded the chain’s social media program in 2008 and currently spearheads all publicity efforts, is part of the company and agency team leading community optimization, co-directs regional Facebook communications, manages the Flickr site, is the voice of the brand on Twitter and Google+, and presides over the brand’s Pinterest page. Specializing in influencer relations, project development and management, emerging media strategy/tactics, integrated marketing programs, and planned giving administration, Jenna is a frequent speaker and presenter at both on and offline events and conferences, including: Vocus, Social Fresh St. Louis, American Marketing Association (AMA), Public Relations Society of America (PRSA), International Association of Business Communicators (IABC), RealTimeNY 11, ExactTarget Connections 2011, Show Me the Blog and Social:IRL. Her work has been honored and acknowledged by several organizations and outlets, including: QSR Magazine (Best in Social Media, 2009), AMA (Best in Bold Marketing, 2011), ExactTarget (Best Social Media Campaign – Hardee’s 50th Anniversary, 2011), Forrester Groundswell (Most Energizing Campaign Finalist – B to C, 2011), and OMMA (Best Integrated Online Campaign Finalist, 2011). She also serves as Senior Board Member of Social Media Club – St. Louis, is a Development Board Member and Co-Chair of the Public Relations and Marketing Committee for Cardinal Glennon Children’s Foundation, and is a member of the Corporate Sponsorship Advisory Committee at Autism Speaks – St. Louis Chapter. Jenna is also the former Editor-at-Large and fashion/lifestyle columnist of Girl’s Guide to the Galaxy and plans to eventually launch her own blog. She is a self-professed word nerd, super mom, accessories addict, sarcasm connoisseur, insomniac, control freak…oh, and her favorite word is magniloquent.
Nicholas Gilham, A Branded You
Personal Branding, A Branded YOU. Leave Your Mark, Stake Your Claim, Blogging Day #2
Aimee Knebel, Senior Community Manager & Marketing Director @ Yelp.com
On-air Talent @ FOX Sports Midwest
From PR, to Yelp, to On-Air Personality: How I Do it All. And You Can Too!, Social Media Day #1
Aimee Knebel is the Senior Community Manager & Marketing Director for Yelp.com and also works as on-air talent for FOX Sports Midwest covering Cardinals baseball and Blues hockey. A graduate of Lindenwood University in 2008, she headed straight for Chicago where she worked on the corporate PR team at Ogilvy Public Relations Worldwide with clients including Playskool, Cricket Wireless, CDW and Cardinal Health. Although she was a fan of the fast-paced environment and the challenging projects, Aimee wanted more room for creativity (and was so tired of the evil winters) and decided after two years that it was time to move back to St. Louis and start working in her hometown.
When a public relations job opened up at the Contemporary Art Museum St. Louis, she was quick to snag it and began working as CAM’s Public Relations Director where she spent time planning PR campaigns, running their social media programs, identifying emerging trends in the national and international art world and planning buzz-worthy community events. She thought she finally had her dream job, until one afternoon when she got a very interesting note on LinkedIn from a website called Yelp.com…
Fast forward two months, five interviews, and two creative projects later, and you have the Senior Community Manager & Marketing Director for Yelp.com, a website that connects people to great local businesses in the form of consumer reviews. Aimee officially now knows the true meaning of a dream job, and runs Yelp St. Louis’ public relations, social media, and marketing from her couch, her kitchen table, coffee shops, and everywhere in between. In addition to Yelp, Aimee was picked up as on-air talent for FOX Sports Midwest in August of 2011.
Aimee lives in Clayton, MO where she loves running in Forest Park, cooking big dinners in her apartment, high-fiving her dog and drinking wine at Sasha’s.
Andrea Amir, SmartMoneyChicks.com and KLT Labs
Income Strategies: Creating An Income Stream with Affiliate Marketing, Blogging Day #2
Andrea Amir is the Founder of KLT Labs. KLT Labs was born out of an idea to help small business owners navigate their way into successful integration of social media, Web 2.0 Marketing Strategies as well as Traditional Effective Marketing Components. She brings over 13 years of experience in owning her own business, developing blogs, integrating social media into marketing practices, and a true drive to help make small businesses more successful.
As the creator of Personal Finance Blog called Smart Money Chicks, Andrea speaks from a position of having first hand knowledge of what it is like to build her site into a successful business and monetization strategies.
Kathy Bernard, Creator/Author of Getajobtips.com
Promoting Your Blog on LinkedIn, Social Media Day #1
LinkedIn can be a powerful tool for building your blog audience … learn how to make it work for you in this breakthrough session!
A corporate communicator by trade, Kathy Bernard started the Getajobtips.com blog to fix a weakness. She wasn’t as strong in her blogging and social media skills as she thought she needed to be to land a new job. Through sometimes comical trial and error, she built a loyal following on Getajobtips.com and continues to help thousands of job seekers and the miserably employed through her popular blog, free webinars on www.ilostmyjob.com and in-person workshops. She also helps people learn how to use LinkedIn to further their job search or build their small business customer base and works with clients to transform their resumes and LinkedIn profiles to get results. Visit Getajobtips.com to learn more about Kathy and how she can help you or someone you know … Get a Job!
Confessions of a Conference Junkie: Essential Networking Tips for Online & Offline, Social Media Day #1
I have had love for creating websites since 1999 when I was first introduced to the web-o-sphere. Since then, I have founded XD Web Solutions, a web consulting and design company providing creative, professional, affordable, and results-driven web solutions for organizations and businesses.
Everyone knows that a website alone is not enough. Therefore, I also offer content management solutions, social media training, and logo design/branding services as well.
One of my super powers is being a connection catalyst, I enjoy connecting people and helping them achieve their goals. One of my goals in life is to connect others with tools, strategies, and resources that will not only help them professionally but personally as well.
You will usually find me smiling or laughing out loud and when I can find the time, I love reading, journaling, scrapbooking, and board games.
Linda Doty, Corporate Blogger
Corporate Blog; Global Company
(subtitled: How to Avoid Pissing Off Every Country in the United Nations on
Your Company Blog), Blogging Day #2
Linda Doty is a native St. Louis blogger who started her personal blog in 2005 in an attempt to regale us with tales of her crazy life, or possibly as a form of therapy. She posts about her 2 husbands (not at the same time, for goodness sakes!) and her 5 daughters born over a 21 year span. She works full time as the Vice President of Stuff Nobody Else Wants to Do in a very large global organization and has focused much of her recent energy on her corporate blog, thus giving her an excuse to blog on the company dime. While there is no telling exactly what Linda will talk to us about, the plan is that she will present about the importance of cultural sensitivity when writing a work-blog for a multi-national audience. Given that she has inadvertently offended every country in the United Nations, she considers herself somewhat of an expert on this topic.
You can find Linda’s personal blog at http://justlinda.net
Kitty Bradshaw, Pro Blogger
Brands, Brands, Brands: How to build your brand, how to connect with Brands, and how to establish lasting relationships with BRANDS!, Blogging Day #2
Born and raised in Los Angeles, California, Kitty Bradshaw brings a fresh and innovative perspective to the blogosphere. With a following of over 30,000 avid readers, Kitty Bradshaw is able to effortlessly engage readers with her sincerity, communal presence, and creative approach to “Online Journalism”. Bradshaw’s likeability and success are largely due to her determination and adaptability to the ever changing Social Media Industry. With 16 years of technical writing experience under her belt —spanning through multiple accounts on various social networks, messages boards and chat groups, Kitty Bradshaw is on the list of “who’s who” with a savvy internet presence that will inevitably make her a household name.
Kitty Bradshaw currently resides in New York City where she writes about “New York Life from a California Perspective”. As the Self-Proclaimed, “BlackBerry Journalist”, she reports news as she cat walks over it in her pumps.
Stef Pollack, CupcakeProject.com
Developing Your Niche For Greatness, Closing Keynote, Day #2 Blogging
Before Stefani Pollack began blogging in 2007, she had never baked a cupcake. Now, her cupcake blog, Cupcake Project, receives over a half million page views a month from readers coming to see her latest creations. Alongside perfected classic flavors, expect the unexpected on Cupcake Project with recipes like buffalo chicken cupcakes, cupcakes baked in egg shells, and cookie dough frosting. Stefani’s blog has been featured in People Magazine, Better Homes and Gardens, MarthaStewart.com, CNN.com, PBS.org, and Today.com, and it is a Saveur Magazine featured site. Locally, Cupcake Project has been showcased in FEAST Magazine, St. Louis Magazine, Sauce Magazine, St. Louis Kids Magazine, The St. Louis Post-Dispatch, The St. Louis Beacon, Great Day St. Louis, FOX 2 News, and KSDK’s Show Me St. Louis. Stefani is also a regular contributor to Paula Deen’s website. Visit Cupcake Project at www.cupcakeproject.com, follow Stefani on Twitter at @cupcakeproject, and join the Cupcake Project community on Facebook at www.facebook.com/cupcakeproject.
Bios & Photos Coming Soon:
Tammie Holland, Magic 104.0 FM, KMJM St. Louis, From Broadcast to Radio, How This Diva Does It!
***Additional speakers will be added and announced. Please check back for additions.
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